Your complete guide to Customer Experience technology that turns relationships into revenue
CX Platform in Simple Terms
Select each card to learn the key components
Central Hub
A single place that connects all your customer data from every department and touchpoint
Journey Orchestrator
Actively guides customers through personalized experiences based on their behavior
Build a Customer Journey
Drag the touchpoints to see how CX platforms connect the dots
CRM vs CX Platform: What’s the Difference?
Understand the core differences
CRM System
- 📁 Manages company data about customers
- 👥 Sales pipeline and contact management
- 📊 Transaction and demographic data
- 🎯 Focus on internal efficiency
- 💼 Department-specific views
CX Platform
- 🔄 Manages the customer journey and experience
- 🌟 End-to-end journey orchestration
- 💭 Behavioral & sentiment data
- ❤️ Focus on customer satisfaction
- 🔗 Cross-functional integration
Find the Right CX Platform
Select the features you need and we will recommend platforms that fit
Recommended Platforms
Based on your selections, these platforms match your needs:
Assess Your CX Maturity Level
Answer five quick questions to see where you stand
How does your organization currently handle customer feedback?
How well do your departments share customer data?
How do you approach customer journey management?
What is your approach to personalization?
How do you measure CX success?
Level 2: Establishing
Your organization recognizes the importance of CX but needs more coordination and tooling to advance.
Calculate Your CX Platform ROI
See the potential impact on your bottom line
Current Metrics
Expected Improvements
See a CX Platform in Action
See how it creates a unified customer view
Sarah Chen
Real-Time Journey Tracking
Leading CX Platforms
Qualtrics
Experience Management Leader
- Advanced VoC programs
- Predictive analytics
- Action planning tools
- Role-based dashboards
Zendesk
AI-Powered Service Excellence
- Omnichannel ticketing
- AI agents and copilot
- Self-service portals
- 1000+ integrations
HubSpot Service Hub
All-in-One CRM Platform
- Native CRM integration
- Ticketing and automation
- Knowledge base
- Customer portals
Salesforce Service Cloud
CRM-Powered Service
- Einstein AI
- Field service management
- Omnichannel routing
- Industry solutions
Adobe Experience Cloud
Digital Experience Leader
- Content management
- Marketing automation
- Real-time CDP
- Journey orchestration
Suptask
Slack-Native CX Solution
- Lives entirely in Slack
- AI-powered workflows
- Zero context switching
- Instant deployment
The Future of CX Platforms
Autonomous AI Agents
AI that can handle complex, multi-step customer requests without human intervention
AR/VR Experiences
Immersive support and product visualization changing how customers interact
Voice-First Interfaces
Natural conversation becoming the primary way customers engage with brands
Predictive Experience
Solving customer problems before they even realize they have them
Ready to Transform Your Customer Experience?
Start with our maturity assessment above to understand where you are, then explore platforms that match your needs. Remember: the best CX platform is the one your team will actually use.
Get Started with CX
