If you’re looking for an example of a product roadmap, look no further. 

This article showcases eight successful roadmaps designed to ensure that your team’s efforts are in sync and aimed at accomplishing your product objectives.

Key Takeaways

  • A visual product roadmap effectively communicates the product’s journey, aligning day-to-day tasks with the overarching strategy and keeping stakeholders and teams engaged.
  • There are various product roadmaps, including release plans, sprint plans, Now-next-later roadmaps, and Kanban roadmaps, each tailored to different strategic purposes and audiences.
  • Real-world examples of effective product roadmaps, such as those used by Buffer, Slack, and ArborXR, demonstrate how detailed and visually appealing roadmaps can enhance transparency and keep customers informed and engaged.

What is a visual product roadmap?

A product roadmap shows a product's path. It has goals and ke­y steps and shows how tasks link to the big plans for the product. 

This tool kee­ps everyone focuse­d on shared goals and progress. Making a good roadmap nee­ds mixing details, functions, and visuals that clearly convey information.

During project planning, it´s also beneficial to have other collaborative tools for better communication, such as Suptask, a ticketing system that integrates directly into Slack.

Product manage­rs use it to outline rele­ases. They connect the­m to what users want and feedback from pe­ers and teams. 

Unlike fixe­d roadmaps, an intelligent product roadmap changes often. It guides e­ach phase, ensuring new fe­atures align with the original vision.

Examples of effective product roadmaps

Delve deeper into the realm of product roadmaps, and you’ll find an array of styles, each customized for various requirements and stakeholders. 

This includes roadmap outlines that prepare teams for future features to more granular sprint schedules designed to distill larger tasks into manageable chunks, offering a wide range of diversity and utility.

Examining these diverse examples of roadmaps reveals how they address numerous aspects, from setting a product's strategic direction to managing resource distribution across several products within one portfolio.

1. Release plan

The product release roadmap is a tactical guide that details the specific features and improvements scheduled for the following product cycle, which often spans about three months. 

This detailed outline transforms overarching strategies into executable tasks, with each sprint purposefully directed toward an upcoming major release. 

The timeline may be depicted with color-coded bars representing significant endeavors, while milestones punctuate the schedule with target release dates for easy visualization of the progression.

Each enhancement itemized within this plan represents a commitment to advance and realize the broader vision of the product. 

It acts as an informational bridge for development teams regarding forthcoming releases, ensuring every feature, along with triage tickets, complements and strategically advances toward its debut on set launch days.

2. Sprint plan roadmap

In agile development, the sprint plan roadmap serves as the lifeblood for those managing a product. 

It empowers product managers to distribute tasks effectively, plot out upcoming features with clarity, and sculpt a clear vision of what lies ahead for their creation in immediate terms. 

Understanding and implementing ITSM, along with flaunting metadata delineating who owns which task and how much effort is required, brings immense value by providing insight into how work is shared among team members and ensuring everyone remains aligned on goals.

This tool's swimlane format helps organize initiatives coherently, fostering an environment where the strategic direction is emphasized, and all stakeholders are brought onto common ground.

3. Now-next-later roadmap

The Now-next-later roadmap epitomizes strategic agility, arranging activities across three timeframes—present, upcoming, and distant future—with a greater focus on results rather than just the tasks accomplished. 

This framework connects each action to an overarching business aim to maintain the authenticity of the company’s objectives as reflected in the roadmap.

Structured into three distinct sections:

  1. Now: Actions prepared for immediate execution are laid out with specificity here.
  2. Next: Anticipated near-term developments and opportunities find their place in this segment.
  3. Later: Ambitions reserved for eventual attention populate this final column.

Utilizing a Now-next-later roadmap allows for efficient organization and scheduling of projects that align directly with your business ambitions and benchmarks.

This format resonates well with teams committed to lean and agile methodologies because it supports continuous modification responsive to shifting demands while promoting a focus on identifying issues before jumping straight into solutions—a strategy conducive to deliberate advancement and amenable to integrating customer insights throughout product development stages.

4. Kanban roadmap

Product roadmaps that employ the Kanban methodology are designed to display initiatives based on their current status, using categories such as ‘planned,’ ‘in process,’ ‘completed,’ and ‘blocked.’’ 

This approach is rooted in Toyota’s production system but has become a staple for agile software development. It offers an immediate visual representation of progress and inventory levels. 

The benefit of a Kanbaum roadmap lies in its dual focus on immediate tasks and future projections, enabling teams to quickly understand where things stand without being confined by precise dates.

This product roadmap template offers significant advantages for small-to-midsize companies or agile internal teams. 

It delivers just the right amount of detail while maintaining enough flexibility to adjust priorities—a strategy employed frequently by up to 40% of product teams.

5. Features timeline roadmap

The Features Timeline Roadmap serves as a Gantt chart equivalent in product development, mapping out feature progression along a specified timeline. 

It’s an effective mechanism for illustrating the interaction between various features, their alignment with broader stages of the product development process, and determining timelines for each component under construction. 

This roadmap accommodates both major and minor features—along with their respective subfeatures—offering granularity that is vital to both the product team and executive leadership. 

Additionally, integrating an incident management system within this roadmap ensures prompt addressing of any issues during development. 

Given its intricate layout, it isn’t suitable for dissemination among extensive customer-facing teams. 

When significant releases encompass numerous features, opting for the Release Timeline Roadmap may be more fitting, as it simplifies understanding larger-scale updates.

6. Objectives timeline roadmap

The Objectives Timeline Roadmap is essential for high-level planning, fulfilling several critical functions.

  • It delineates strategic objectives and the metrics by which success will be measured.
  • It ensures unity among various teams as they work towards shared strategic ends.
  • Rather than dictating specific methods, it encourages outcome-oriented thinking.
  • It synchronizes product organizations concerning goals that are constrained by time.
  • The roadmap is a navigational instrument guiding focus toward the organization’s larger aims instead of getting lost in daily operations.

This roadmap offers a broad view of a product's development journey, making it particularly valuable to corporate-wide or executive leadership circles. 

It is designed not for detailed day-to-day discussions or sprint planning sessions but as an articulation piece for internal stakeholders to monitor alignment with and progress toward their company's overarching strategic vision.

7. Release timeline roadmap

The Release Timeline Roadfield is the narrative force behind product launches, detailing key milestones, dependencies, and the anticipated unveiling of new features and improvements. 

This visual tool usually extends over 3 to 6 months, offering stakeholders a definitive guide on what’s projected in forthcoming release cycles. 

Its design supports agility by allowing customization according to themes, teams, or current status—essentially conforming to the dynamic requirements of any product team.

For product managers specifically, this roadmap proves valuable for multiple reasons.

  • It allows them to tailor and preserve specialized sets of data
  • Facilitates consistent updates regarding progress and timing for everyone involved with product releases
  • Assures that both development crews stay synchronized with their counterparts in product marketing
  • Guarantees timely delivery that aligns with customer demands and stakeholder expectations, ensuring successful releases.


What are the essential components of a visual product roadmap?

A product roadmap must include a clear product vision, strategy, high-level directions, actionable tasks, and a visually organized timeline.

How often should a product roadmap be updated?

Update your product roadmap regularly to accommodate strategic shifts, market changes, and customer feedback and ensure it evolves with product development.

Can a product roadmap include multiple products?

Yes, a product roadmap can include multiple products, allowing teams to monitor different products in a single view, especially in a Features Timeline Roadmap.

Should customer feedback be included in a product roadmap?

Yes, including customer feedback ensures the roadmap aligns with customer needs and market demands, enhancing product relevance.

How do I choose the right type of product roadmap for my team?

Choose a roadmap that aligns with your team’s objectives, product development phase, and audience, considering methodology and planning specificity.

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